The Public Opinion Programme (POP) was established in June 1991 to collect and study public opinion on topics that could be of interest to academics, journalists, policy-makers, and the general public. POP was at first under the Social Sciences Research Centre, a unit under the Faculty of Social Sciences of the University of Hong Kong, and was transferred to the Journalism and Media Studies Centre in the University of Hong Kong in May 2000. In January 2002, it was transferred back to the Faculty of Social Sciences in the University of Hong Kong. Since its establishment, POP has been conducting opinion researches on various social and political issues and providing quality survey services to a wide range of organizations provided that they agreed to publicizing the findings to the general public, as well as allowing the research team to design and conduct the research independently, and to reserve the right to release the findings for public consumption.


In July 2003, POP was commissioned by Lucozade Energy to conduct a survey on Hong Kong white collars' mental well-being at work. The main areas of investigation were:

  • White collars' experience of mental tiredness at work;
  • White collars' general knowledge on how to boost their mental energy at work;
  • White collars' general knowledge on the functions of glucose.

The POP Team was given full autonomy in designing and conducting this study. The questionnaire was designed in consultation with the client, but the entire research process and data interpretation were conducted by the Team independently.