HKU POP releases the ratings of the Top 10 Legislative Councillors and Top 18 Corporations Back

 

Press Release on July 18, 2017

| Detailed Findings Rating of Top Ten Legislative Councillors|Top 18 Corporations|

Special Announcements

1. Along with the 20th anniversary of the establishment of SAR, the Public Opinion Programme (POP) of The University of Hong Kong today starts to regularly announce the “best corporations” in terms of “corporate social responsibility” ratings, highlighting 18 business corporations from six major sectors. Such surveys began in 2008 and cover industries of public transportation, telecommunication, banks and financial services, real estate and property development, retail and fast food restaurants. It aims to gauge the public image of different commercial organizations in order to encourage them to become ethical companies.

2. From July 2017, apart from sampling landline numbers to conduct opinion surveys, mobile numbers are also added to the sampling frame. Since it takes time to conduct further testing, the figures released today by POP are only based on the landline sample. The results of the mixed sample will be released after further testing is completed. Meanwhile, POP also enhanced the previous weighting method that has been used for quite a few years. Apart from age, gender and education, economic activity status is now also taken into account when adjusting data. The latest figures released today have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2016 year-end, the educational attainment (highest level attended) distribution and the economic activity status distribution collected in the 2011 Census.

3. In January 2007, POP opened a feature page called “Opinion Daily” at the “POP Site”, to record significant events and selected polling figures on a day-to-day basis. In July 2007, POP started collaborating with Wisers Information Limited whereby Wisers supplies to POP each day starting from July 24, a record of significant events of that day, according to the research method designed by POP. These daily entries would be uploaded to “Opinion Daily” as soon as they are verified by POP. A decade later, in July 2017, POP started collaborating with uMax Data Technology Limited to conduct “Online Opinion Analysis”. uMax Data would provide technical support concerning social big data to track posts in Facebook pages and various major forums in Hong Kong that mentioned specific political figures or organizations. When public opinion changes very significantly, POP will summarize the popular online posts about the specific political figures or organizations between the two surveys and compile a list of related events. Readers could make their own judgment if the events listed have impact on the related public opinion figures.

4. To facilitate academic study and rational discussion, POP has already released for public examination some time ago via the “HKU POP SITE” (http://hkupop.hku.hk) the raw data of regular rating surveys of current CE Carrie Lam, former CEs CH Tung, Donald Tsang and CY Leung, along with related demographics of respondents. Please follow normal academic standards when using or citing such data.

Abstract

POP conducted a double stage survey on the ratings of Legislative Councillors in July, by means of random telephone surveys conducted by real interviewers. Holden Chow has replaced Michael Tien to enter the ‘top 10’ list. In terms of absolute ratings, out of the 9 Councillors in the “top 10” list who were also rated last time, 7 have gone up, 2 have gone down. Among them, the rise in Regina Ip, James To, Lau Siu-lai, Chiang Lai-wan and Tanya Chan’s ratings have gone beyond sampling errors. In terms of relative rankings, James To goes up two positions to top the list. Regina Ip goes up two positions to rank second. Eddie Chu goes down one position to rank third. Tanya Chan goes up two positions to rank fourth. Claudia Mo continues to rank fifth. Starry Lee goes up one position to rank sixth. Lau Siu-lai goes up two positions to rank seventh. Chiang Lai-wan continues to rank eighth. Leung Kwok-hung goes up one position to rank ninth. Holden Chow enters the list again to rank tenth. It should be noted that our list of “top 10” only includes Legco members who are best known to the public, ranked according to their support ratings. Some of the other 58 councillors may well have very high or low support ratings, but because they are not the most well-known councillors, they do not appear on the “top 10” list by design. The maximum sampling error of the ratings registered is +/-3.0 marks at 95% confidence level, while the response rate of the rating survey is 72%.

In addition, latest surveys conducted in April to June on the “Best Corporations” show that, the most well-known corporations in the series of public transportation, telecommunication, banks, real estate, retail and fast food restaurant were KMB, Hutchison, HSBC, SHK Properties, ParknShop and Café de Coral respectively. Results of rating surveys show that KMB, PCCW, Hang Seng Bank, SHK Properties, 7-eleven and Fairwood have the best CSR reputation in each sector, with respective scores of 63.6, 51.6, 67.5, 57.7, 54.4 and 55.1 marks.

Points to note:

[1] The address of the “HKU POP SITE” is http://hkupop.hku.hk, journalists can check out the details of the survey there.

[2] Because of sampling errors in conducting the survey(s) and the rounding procedures in processing the data, the figures cannot be too precise, and the totals may not be completely accurate. Therefore, when quoting percentages of the survey(s), journalists should refrain from reporting decimal places, but when quoting the rating figures, one decimal place can be used.

[3] The data of this survey is collected by means of random telephone interviews conducted by real interviewers, not by any interactive voice system (IVS). If a research organization uses “computerized random telephone survey” to camouflage its IVS operation, it should be considered unprofessional.


Ratings of the Top 10 Legislative Councillors

[4] The sample size of the first stage naming survey is 832 successful interviews, not 832 x 71.5% response rate, while that of the second stage rating survey is 804 successful interviews, not 804 x 72.0% response rate. In the past, many media made this mistake.

[5] The maximum sampling errors of various ratings are not more than +/-3.0. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. When quoting these figures, journalists can state “sampling errors of various ratings not more than +/-3.0 at 95% confidence level”.


Ratings of the Best Corporations

[6] The maximum sampling errors of various ratings are not more than +/-2.1. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. When quoting these figures, journalists can state “sampling errors of various ratings not more than +/-2.1 at 95% confidence level”.


Latest Figures

I. Ratings of the Top 10 Legislative Councillors

POP today releases on schedule via the “POP SITE” the latest popularity figures of the top ten Legislative Councillors. From July 2017, POP enhanced the previous weighting method that has been used for quite a few years. Apart from age, gender and education, economic activity group is now also taken into account when adjusting data. The latest figures released today have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2016 year-end, the educational attainment (highest level attended) distribution and the economic activity status distribution collected in the 2011 Census. Herewith the contact information of various surveys excluding the 204 and 226 testing samples using mobile numbers:

Date of survey

Overall sample size

Response rate

Maximum sampling error of percentages/ratings [7]

3-6/7/2017 (First stage naming survey)

832

71.5%

+/-3%

10-13/7/2017 (Second stage rating survey)

804

72.0%

+/-3.0

[7] Errors are calculated at 95% confidence level using full sample size. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified.


The research design of our “Top 10 Legislative Councillors” has been explained in detail under “Survey Method” in our corresponding web page. The top councillors listed in our latest survey were all those who obtained the highest unprompted mentions in our first stage naming survey conducted from July 3 to 6. In that survey, respondents could name, unaided, up to 10 councillors whom they knew best. Leung Kwok-hung, Starry Lee, Regina Ip, Alvin Yeung and James To were the top 5 councillors mentioned most frequently. Please refer to the relevant table for the rest of the list. Those 12 who were named most frequently then entered into the second stage rating survey. During the second stage rating survey conducted from July 10 to 13, respondents were asked to rate each legislator in turn using a 0-100 scale, where 0 indicates absolutely no support, 100 indicates absolute support, and 50 means half-half. After calculation, the bottom 2 legislators in terms of recognition rate were dropped; the remaining 10 were then ranked according to their support ratings attained to become the top 10 Legislative Councillors. For easy reference, the POP Site has already displayed the results of all naming surveys conducted since the year 1998. Recent ratings of top 10 Legislative Councillors are summarized below:

Date of survey

10-13/10/2016

16-20/1/2017

10-12/4/2017

10-13/7/2017

Latest change

Sample base[8]

503-685

557-664

509-701

431-569

--

Overall response rate

68.4%

69.2%

72.3%

72.0%

--

Latest finding

Finding

Finding

Finding

Finding & error[8]

Recognition rate

--

James To

57.3{1}[9]

53.9{1}[9]

51.8{3}

56.2+/-2.3{1}

91.3%

+4.4 [9]

Regina Ip

48.4{5}

45.7{5}[9]

48.5{4}[9]

53.0+/-2.4{2}

96.2%

+4.5 [9]

Eddie Chu

56.5{2}

53.3{2}[9]

52.5{2}

52.0+/-3.0{3}

82.5%

-0.5

Tanya Chan

--

47.7{3}

46.6{6}

49.8+/-2.6{4}

87.6%

+3.2 [9]

Claudia Mo

--

46.4{4}

47.9{5}

47.1+/-2.6{5}

85.3%

-0.8

Starry Lee

48.7{4}

44.9{6}[9]

44.5{7}

46.3+/-3.0{6}

87.7%

+1.8

Lau Siu-lai

43.3 [10]

36.9{10}[9]

37.4{9}

41.6+/-2.7{7} [12]

86.1%

+4.2 [9]

Chiang Lai-wan

--

37.1{9}

38.2{8}

41.6+/-2.5{8} [12]

88.3%

+3.4 [9]

Leung Kwok-hung

39.8{8}[9]

38.9{8}

36.5{10}

37.5+/-2.6{9}

96.5%

+1.0

Holden Chow

36.7{10}

--

--

36.6+/-2.6{10}

81.1%

--

Nathan Law

45.4{7}

39.0{7}[10]

--

42.5+/-2.9[10]

74.6%

--

Alvin Yeung

--

55.1 [10]

55.1 [10]

53.2+/-2.8[10]

71.6%

-1.9

Michael Tien

53.9{3}

--

56.1{1}

--

--

--

Priscilla Leung

--

--

41.6[10]

--

--

--

Edward Yiu

--

42.2 [10]

--

--

--

--

Raymond Chan

45.5{6}

--

--

--

--

--

Yau Wai-ching

37.4{9}

--[11]

--[11]

-- [11]

--

--

Kwong Chun-yu

53.8 [11]

--

--

--

--

--

[8] All error figures in the table are calculated at 95% confidence level. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. Media can state “sampling error of various ratings not more than +/-3.0 at 95% confidence level” when quoting the above figures. Numbers in square brackets { } indicates rankings. The error margin of previous survey can be found at the POP Site. Starting from 2011, these questions only use sub-samples of the tracking surveys concerned, with variable sub-sample size for each question. In latest survey, the sub-sample size of the questions varies between 431 and 569, and its effect has already been reflected in the sampling errors.

[9] Such changes have gone beyond the sampling errors at the 95% confidence level, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful. (Postscript: Previous survey figures were not weighted by economic activity status, so comparisons were not made using "the same weighting method" as written in the original release, although the results are basically the same.)

[10] Ratings with recognition rates not reaching top 10 in the rating stage of survey are not counted.

[11] Not a Legislative Councillor during the survey period.

[12] In two decimal places, the rating of Lau Siu-lai is 41.64 and that of Chiang Lai-wan is 41.61.


The latest survey showed that James To was the most popularly supported councillor attaining 56.2 marks. Regina Ip and Eddie Chu ranked the 2nd and 3rd with 53.0 and 52.0 marks correspondingly. The 4th to 8th ranks went to Tanya Chan, Claudia Mo, Starry Lee, Lau Siu-lai and Chiang Lai-wan who attained 49.8, 47.1, 46.3, 41.6 and 41.6 marks respectively., Leung Kwok-hung and Holden Chow ranked the 9th to 10th, attaining 37.5 and 36.6 marks respectively. The mean score obtained by the top 5 councillors was 51.6 marks, while that for the top 10 was 46.2 marks. For this latest survey, Nathan Law and Alvin Yeung obtained support ratings of 42.5 and 53.2 marks respectively, but they were dropped due to their relatively low recognition rates. The overall ratings ranked according to results obtained over the past four surveys are tabulated as follows:

Date of survey

10-13/10/16

16-20/1/17

10-12/4/17

10-13/7/17

No. of times on top 10

Average rating [13]

Overall ranking [14]

James To

57.3

53.9

51.8

56.2

4

54.8

1

Eddie Chu

56.5

53.3

52.5

52.0

4

53.6

2

Regina Ip

48.4

45.7

48.5

53.0

4

48.9

3

Starry Lee

48.7

44.9

44.5

46.3

4

46.1

4

Leung Kwok-hung

39.8

38.9

36.5

37.5

4

38.2

5

Tanya Chan

--

47.7

46.6

49.8

3

48.0

6

Claudia Mo

--

46.4

47.9

47.1

3

47. 1

7

Chiang Lai-wan

--

37.1

38.2

41.6

3

39.0

8

Lau Siu-lai

--

36.9

37.4

41.6

3

38.6

9

Michael Tien

53.9

--

56.1

--

2

5 5.0

10

Holden Chow

36.7

--

--

36.6

2

36.7

1 1

Raymond Chan

45.5

--

--

--

1

45.5

1 2

Yau Wai-ching

37.4

--[15]

--[15]

--[15]

1

37.4

13

[13] “Average rating” is the average of all ratings obtained by Legislative Councillors over the past four surveys.

[14] “Overall ranking” is first determined by their number of times on top 10, and then their average ratings.

[15] Not a Legislative Councillor during the survey period.

The overall rankings in the past four surveys showed that among the incumbent Legislative Councillors, James To, Eddie Chu, Regina Ip, Starry Lee and Leung Kwok-hung have been on the list for four times, with average ratings of 54.8, 53.6, 48.9, 46.1 and 38.2 marks respectively. Tanya Chan, Claudia Mo, Chiang Lai-wan and Lau Siu-lai have been on the list for three times attaining 48.0, 47.1, 39.0 and 38.6 marks on average. Michael Tien and Holden Chow have been on the list twice, with 55.0 and 36.7 marks respectively. Raymond Chan and Yau Wai-ching have been on the list once, with 45.5 and 37.4 marks correspondingly.


Opinion Daily

In January 2007, POP opened a feature page called “Opinion Daily” at the “POP Site”, to record significant events and selected polling figures on a day-to-day basis, in order to let readers judge by themselves the reasons for the ups and downs of different opinion figures. In July 2007, POP collaborated with Wisers Information Limited whereby Wisers supplies to POP each day starting from July 24, a record of significant events of that day, according to the research method designed by POP. These daily entries would be uploaded to “Opinion Daily” as soon as they are verified by POP.

For the polling items covered in this press release, the previous survey was conducted from April 10 to 12, 2017, while this survey was conducted from July 10 to 13, 2017. In between these two surveys, herewith the significant events selected from counting newspaper headlines and commentaries on a daily basis and covered by at least 25% of the local newspaper articles. Readers can make their own judgment if these significant events have any impacts to different polling figures.

5/7/17

Chief Executive Carrie Lam Cheng Yuet-ngor attends the Legislative Council question-and-answer session.

1/7/17

Xi Jinping attends the Inaugural Ceremony of Fifth Term HKSAR Government.

22/6/17

Chief Executive-elect Carrie Lam Cheng Yuet-ngor announces the Executive Council membership for the new-term Government.

21/6/17

The State Council, on the nomination of Chief Executive-elect Carrie Lam Cheng Yuet-ngor, appoints principal officials of the fifth-term Government of the HKSAR.

13/6/17

The Chief Executive in Council has endorsed the report and recommendations of the Standard Working Hours Committee as a framework to guide the future formulation of the working hours policy.

1/6/17

Chief Executive Leung Chun-ying attends his final question and answer session at the Legislative Council.

23/5/17

ICAC arrests 21 over faked concrete test results for Hong Kong-Zhuhai-Macau bridge project.

17/5/17

The government invites the Hong Kong Housing Society to study the feasibility of building housing on the fringes of Tai Lam and Ma On Shan country parks.

12/5/17

The government issues the First Quarter Economic Report 2017.

25/4/17

The government signs a new Scheme of Control Agreement with CLP Power and Hongkong Electric.

10/4/17

The government announces Life Annuity Scheme.


Online Opinion Analysis

In July 2017, POP started collaborating with uMax Data Technology Limited to conduct “Online Opinion Analysis”. uMax Data would provide technical support concerning social big data to track posts in Facebook pages and various major forums in Hong Kong that mentioned specific political figures or organizations. When public opinion changes very significantly, POP will summarize the popular online posts about the specific political figures or organizations between the two surveys and compile a list of related events. Readers could make their own judgment if the events listed have impact on the related public opinion figures.

Since the latest survey findings reveal that the rating of Legislative Councillor James To who ranks first has changed significantly compared to the figure recorded in the last survey, POP conducted “Online Opinion Analysis” to identify the top ten most discussed issues on the internet. The list of most discussed items after eliminating duplications is as follows:

James To opposes appointment of Christine Choi as Undersecretary for Education.

James To describes the new cabinet of Carrie Lam as “second-grade”.

James To responses to Leung Chun Ying’s allegation against the pan-democrats for filing impeachment proceedings.

James To was shocked about the suicide of Kowloon Bay rape suspect in detention room.

James To assists the families of three youngsters who were arrested in Thailand for drug trafficking.

James To expresses his reservations about the police’s plan of acquiring more “body-worn video cameras”.

James To says Macau government is damaging Hong Kong-Macau relationship by denying entry of Hong Kong citizens.

James To says that the Basic Law states clearly that universal suffrage has to be completed and criticizes the motive of Wang Zhenmin’s speech.

The results show that online public opinion had been discussing James To’s comments on Carrie Lam’s new cabinet and his responses towards different security issues. Whether or not these items could sufficiently explain the changes in the ratings of the top 10 Legislative Councillors, readers could form their own judgment.

II. Ratings of the Best Corporations

In 2008, HKUPOP initiated a tracking survey series on Corporate Social Responsibility, aiming to gauge the public image of different commercial organizations in order to encourage them to become ethical companies and select the best corporations. There are a total of six modules under this survey series, namely, 1) Public Transportation, 2) Telecommunication, 3) Banks and Financial Services, 4) Real Estate and Property Development, 5) Retail, and 6) Fast Food Restaurant. From January to December 2015, the survey was sponsored by Metro Broadcast Corporation Ltd and branded as “Metro CSR Index”. Results were released every month in the website of Metro Radio. These surveys were conducted once every three months, with two different phases each. In the first stage, respondents were requested to nominate, unprompted, at most 5 corporations that they can think of. POP would then select from this list of unprompted nominees the 3 most frequently cited names for the next stage survey. During the second stage survey, respondents would be asked to rate their CSR performance for each of the shortlisted corporations using a 0-100 scale. 0 indicates extremely poor performance, 100 indicates extremely good performance, and 50 means half-half.

Herewith the contact information of latest survey series:


Date of survey

Overall sample size

Response rate

Maximum sampling error of percentages/ratings [16]

3-6/4/2017 (First stage naming survey in April)

672

64.6%

+/-4%

24-25/4/2017 (Second stage rating survey in April)

506

74.0%

+/-2.1

8-9/5/2017 (First stage naming survey in May)

506

72.1%

+/-4%

16-18/5/2017 (Second stage rating survey in May)

521

69.9%

+/-2.1

5-6/6/2017 (First stage naming survey in June)

519

68.5%

+/-4%

7-8/6/2017 (Second stage rating survey in June)

505

68.7%

+/-2.0

[16] Errors are calculated at 95% confidence level using full sample size. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified.


The research design of our “Best Corporation” rating survey has been explained in detail under “Survey Method” in our corresponding web page. The corporations being rated in our latest surveys were those which obtained highest unprompted mentions in our first stage naming surveys conducted from April to June, 2017. In those surveys, respondents could name up to 5 local corporations which they knew best. The top three corporations mentioned most frequently in each sector were: (1) Public Transportation: KMB, MTR and Citybus; (2) Telecommunication: Hutchison, PCCW and Smartone; (3) Banks and Financial Services: HSBC, Bank of China and Hang Seng Bank; (4) Real Estate and Property Development: SHK Properties, Cheung Kong and Henderson; (5) Retail: ParknShop, Wellcome and 7-eleven; (6) Fast Food Restaurant: Café de Coral, Fairwood and McDonald’s. These corporations then entered into the second stage rating surveys conducted in the same month, respondents were asked to rate each short-listed corporations using a 0-100 scale. 0 indicates extremely poor performance, 100 indicates extremely good performance, and 50 means half-half.

Recent ratings of the Public Transportation series are summarized as follows:

Date of survey

18-19/7/2016

24-25/10/2016

9-10/1/2017

24-25/4/2017

Latest change

Sample base

513

504

505

506

--

Response rate

77.4%

73.1%

69.8%

74.0%

--

Latest finding

Finding

Finding

Finding

Finding & error [17]

Recognition rate

--

KMB

62.8{1}

62.7{1}

66.3{1}

63.6+/-1.4{1}[18]

94.3%

-2.7

Citybus

62.1{2}

60.6{3}

62.0{3}

59.4+/-1.7{2}[18]

83.8%

-2.6

MTR

57.9{3}

62.0{2}[18]

64.1{2}[18]

59.0+/-2.0{3}[18]

97.6%

-5.1

[17] All error figures in the table are calculated at 95% confidence level. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. Media can state “sampling error of various ratings not more than +/-2.0 at 95% confidence level” when quoting the above figures. Numbers in square brackets { } indicates rankings. The error margin of previous survey can be found at the POP Site.

[18] Such changes have gone beyond the sampling errors at the 95% confidence level under the same weighting method, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful.



Recent ratings of the Telecommunication series are summarized as follows:

Date of survey

18-19/7/2016

24-25/10/2016

9-10/1/2017

24-25/4/2017

Latest change

Sample base

513

504

505

506

--

Response rate

77.4%

73.1%

69.8%

74.0%

--

Latest finding

Finding

Finding

Finding

Finding & error[19]

Recognition rate

--

PCCW

54.1{2}

56.4{2}[20]

58.4{2}[20]

51.6+/-2.1{1}[20]

88.5%

-6.8

Smartone

54.9{1}

--

59.1{1}

50.9+/-2.1{2} [20]

74.3%

-8.2

Hutchison

51.8{3}

51.3{3}

54.6{3}[20]

49.5+/-2.0{3}[20]

78.3%

-5.1

HKBN

--

58.6{1}

--

--

--

--

[19] All error figures in the table are calculated at 95% confidence level. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. Media can state “sampling error of various ratings not more than +/-2.1 at 95% confidence level” when quoting the above figures. Numbers in square brackets { } indicates rankings. The error margin of previous survey can be found at the POP Site.

[20] Such changes have gone beyond the sampling errors at the 95% confidence level under the same weighting method, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful.


Recent ratings of the Banks and Financial Services series are summarized as follows:

Date of survey

19-22/8/2016

21-22/11/2016

20-21/2/2017

16-18/5/2017

Latest change

Sample base

564

512

503

521

--

Response rate

70.9%

69.0%

71.7%

69.9%

--

Latest finding

Finding

Finding

Finding

Finding & error[21]

Recognition rate

--

Hang Seng Bank

61.0{1}

65.8{1}[22]

61.1{1}[22]

67.5+/-1.6{1} [22]

90.0%

+6.4

HSBC

57.6{2}

61.2{2}[22]

58.7{2}[22]

63.0+/-1.8{2}[22]

93.9%

+4.3

Bank of China

56.2{3}

60.1{3}[22]

56.2{3}[22]

61.2+/-1.8{3}[22]

91.0%

+5.0

[21] All error figures in the table are calculated at 95% confidence level. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. Media can state “sampling error of various ratings not more than +/-2.7 at 95% confidence level” when quoting the above figures. Numbers in square brackets { } indicates rankings. The error margin of previous survey can be found at the POP Site.

[22] Such changes have gone beyond the sampling errors at the 95% confidence level under the same weighting method, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful.


Recent ratings of the Real Estate and Property Development series are summarized as follows:

Date of survey

19-22/8/2016

21-22/11/2016

20-21/2/2017

16-18/5/2017

Latest change

Sample base

564

512

503

521

--

Response rate

70.9%

69.0%

71.7%

69.9%

--

Latest finding

Finding

Finding

Finding

Finding & error[23]

Recognition rate

--

SHK Properties

53.0{1}[24]

56.0{2}[25]

53.1{1}[25]

57.7+/-2.1{1}[25]

84.3%

+4.6

Cheung Kong

49.8{3}

50.6{3}

49.9{2}

54.4+/-2.1{2}[25]

84.1%

+4.5

Henderson

53.0{2}[24]

55.8{1}[25]

--

56.6+/-2.0{3}

82.1%

--

New World

--

--

47.3{3}

--

--

--

[23] All error figures in the table are calculated at 95% confidence level. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. Media can state “sampling error of various ratings not more than +/-2.1 at 95% confidence level” when quoting the above figures. Numbers in square brackets { } indicates rankings. The error margin of previous survey can be found at the POP Site.

[24] In two decimal places, the rating of SHK Property is 53.03 and that of Henderson is 52.99.

[25] Such changes have gone beyond the sampling errors at the 95% confidence level under the same weighting method, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful.


Recent ratings of the Retail series are summarized as follows:

Date of survey

19-20/9/2016

12-14/12/2016

21-22/3/2017

7-8/6/2017

Latest change

Sample base[27]

511

516

512

505

--

Response rate

74.7%

73.1%

72.6%

68.7%

--

Latest finding

Finding

Finding

Finding

Finding & error[26]

Recognition rate

--

7-eleven

55.3{1}

56.5{1}[27]

56.3{3}

54.4+/-1.8{1} [27]

92.7%

-1.9

Wellcome

54.0{2}

55.7{2}[27]

58.0{1}[27]

53.1+/-1.6{2} [27]

95.0%

-4.9

ParknShop

51.7{3}

54.2{3}[27]

56.8{2}[27]

51.8+/-1.7{3} [27]

94.9%

-5.0

[26] All error figures in the table are calculated at 95% confidence level. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. Media can state “sampling error of various ratings not more than +/-1.8 at 95% confidence level” when quoting the above figures. Numbers in square brackets { } indicates rankings. The error margin of previous survey can be found at the POP Site.

[27] Such changes have gone beyond the sampling errors at the 95% confidence level under the same weighting method, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful.


Recent ratings of the Fast Food Restaurant series are summarized as follows:

Date of survey

19-20/9/2016

12-14/12/2016

21-22/3/2017

7-8/6/2017

Latest change

Sample base[29]

511

516

512

505

--

Response rate

74.7%

73.1%

72.6%

68.7%

--

Latest finding

Finding

Finding

Finding

Finding & error[28]

Recognition rate

--

Fairwood

54.8{2}

57.0{2}[29]

58.0{2}

55.1+/-1.8{1} [29]

89.9%

-2.9

McDonald’s

57.0{1}

57.4{1}

59.6{1}[29]

53.7+/-2.0{2} [29]

94.5%

-5.9

Café de Coral

53.7{3}

56.3{3}[29]

57.5{3}

53.1+/-1.9{3} [29]

91.5%

-4.4

[28] All error figures in the table are calculated at 95% confidence level. “95% confidence level” means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. Media can state “sampling error of various ratings not more than +/-2.0 at 95% confidence level” when quoting the above figures. Numbers in square brackets { } indicates rankings. The error margin of previous survey can be found at the POP Site.

[29] Such changes have gone beyond the sampling errors at the 95% confidence level under the same weighting method, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful.


Our latest surveys show that KMB and PCCW were considered as having the best CSR reputation in the Public Transportation series and Telecommunication series with 63.6 and 51.6 marks respectively. As to the Banks and Financial Services series and Retail series, Hang Seng Bank and SHK Properties were considered as having the best CSR reputation with 67.5 and 57.7 marks correspondingly. At last, 7-eleven and Fairwood were considered as having the best CSR reputation in the Retail series and Fast Food Restaurant series with 54.4 and 55.1 marks respectively.

Commentary

Frank Wai-Kin Lee, Research Manager of POP, observed, “The latest survey of top 10 Legislative Councillors conducted right before the verdict of oaths invalidation of four Legislative Councillors by the High Court on 14 July shows that compared to three months ago, in terms of familiarity, Holden Chow has replaced Michael Tien to enter the ‘top 10’ list. In terms of absolute ratings, out of the 9 Councillors in the ‘top 10’ list who were also rated last time, 7 have gone up, 2 have gone down. Among them, the rise in Regina Ip, James To, Lau Siu-lai, Chiang Lai-wan and Tanya Chan’s ratings have gone beyond sampling errors. In terms of relative rankings, James To goes up two positions to top the list. Regina Ip goes up two positions to rank second. Eddie Chu goes down one position to rank third. Tanya Chan goes up two positions to rank fourth. Claudia Mo continues to rank fifth. Starry Lee goes up one position to rank sixth. Lau Siu-lai goes up two positions to rank seventh. Chiang Lai-wan continues to rank eighth. Leung Kwok-hung goes up one position to rank ninth. Holden Chow enters the list again to rank tenth. It should be noted that our list of ‘top 10’ only includes Legco members who are best known to the public, ranked according to their support ratings. Some of the other 58 councillors may well have very high or low support ratings, but because they are not the most well-known councillors, they do not appear on the ‘top 10’ list by design. We leave it for our readers to figure out the reasons for the ups and downs of these popularity ratings using detailed records shown in our ‘Opinion Daily’ and ‘Online Opinion Analysis’ sections.

In addition, latest surveys conducted in April to June on the ‘Best Corporations’ show that, the most well-known corporations in the series of public transportation, telecommunication, banks, real estate, retail and fast food restaurant were KMB, Hutchison, HSBC, SHK Properties, ParknShop and Café de Coral respectively. Results of rating surveys show that KMB, PCCW, Hang Seng Bank, SHK Properties, 7-eleven and Fairwood have the best CSR reputation in each sector, with respective scores of 63.6, 51.6, 67.5, 57.7, 54.4 and 55.1 marks.”

Future Release (Tentative)

  • July 25, 2017 (Tuesday) 1pm to 2pm: Social, freedom and legal indicators, Ratings of the Best Corporations

  • Reference – Technical Notes of “Online Opinion Analysis”

    Technically, POP research team firstly determines and inputs related keywords to be searched on the platform provided by uMax Data. POP then selects targeted online platforms to be monitored (currently selected: Facebook and forums), and extract the top five most discussed items on each online platform, thus come up with a list of 10 items in total. By eliminating duplications in the top ten items, POP compiles a table which is included in the press release for readers’ reference.