[an error occurred while processing the directive] 香港大學民意研究計劃 Public Opinion Programme, The University of Hong Kong


Press Release on January 28, 2004

The Public Opinion Programme at the University of Hong Kong releases today via its "HKU POP SITE" detailed figures of the "Exit Poll of 2003 District Council Election", including breakdown figures of voters' gender, age, marital status, education attainment, occupation and religious background, as well as the influence of the July 1 Demonstration. Some of these figures have been released by the sponsors on the election day, a few days after which they were also provided to local academics specialized in election studies. Recently, POP collaborated with the Hong Kong Economic Times on the "Analysis of Voter Behaviour of the 2003 District Council Election", key findings of which have been published by Hong Kong Economic Times in three parts from January 26 to 28, 2004. POP Site today releases all data for public consumption, as part of POP's service to the community. Please acknowledge the source when re-printing or citing such figures.


The exit poll was conducted independently by POP, it was partly sponsored by Cable TV, TVB and ATV. Of the 400 constituencies, having set aside 74 uncontested constituencies, the research team selected 8 core constituencies for the poll, namely, Peak, Kwun Lung, Kam Ping, Mei Foo South, Ping Shek, Lok Tsui, Fo Tan and Tai Shui Hang. Then, having considered factors like candidates' popularity, media attention, research value, and prior records, 20 general constituencies were also picked, namely, Aldrich Bay, King Yee, Lok Hong, Charming, Mong Kok West, Lai Kok, Hoi Sham, Lung Sheung, King Fu, Shun Tin, Ting On, Lai Hing, Cheung Wah, Choi Yuen, Tai Po Central, Po Nga, Kam To, On Yam, Kwai Fong and Lai Wah. In other words, a total of 28 polling stations were selected, and 4,550 voters were successfully interviewed. A systematic sampling method was employed, and voters were sampled according to prescribed time segments and selection procedures, all at the exit of the polling stations.


"Analysis of Voter Behaviour of the 2003 District Council Election" was co-organized by Hong Kong Economic Times and POP. The research team provided exit poll data and some commentaries, while Hong Kong Economic Times provided the coverage and decided on whatever articles and commentaries they would carry. Please note that everything carried in the POP Site does not represent the stand of the University of Hong Kong.