The Public Opinion Programme (POP) was established in June 1991 to collect and study public opinion on topics which could be of interest to academics, journalists, policy-makers, and the general public. POP was at first under the Social Sciences Research Centre, a unit under the Faculty of Social Sciences of the University of Hong Kong, and was transferred to the Journalism and Media Studies Centre in the University of Hong Kong in May 2000. In January 2002, it was transferred back to the Faculty of Social Sciences in the University of Hong Kong. Since its establishment, POP has been providing quality survey services to a wide range of public and private organizations, provided that they allow the POP Team to design and conduct the research independently. POP also insists that the findings should be open for public consumption at some point in future.
In December 2009, the Hongkong and Shanghai Banking Corporation Limited (「HSBC」) commissioned the POP Team to conduct a survey on local small and medium enterprises (「SMEs」) and middle market enterprises (「MMEs」), mainly to understand these enterprises』 current business situation and expectation on domestic sales market in China, as well as their demands on local banking services in supporting their establishment or development of China domestic sales market.
The research instrument used in this study was designed by the POP Team after consulting HSBC, whilst fieldwork operations and data analysis were also conducted independently by the POP Team, without interference from any outside party. In other words, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.