In December 2012, Independent Police Complaints Council (IPCC) commissioned POP to conduct a public opinion poll entitled “Independent Police Complaints Council Public Opinion Survey”. The objectives of the survey were to investigate the public knowledge and perception of IPCC after the incorporation, to understand the expectation of the public towards IPCC so as to shape a better IPCC, as well as to identify the direction of IPCC’s publicity initiatives in future.

The research instrument used in this study was designed entirely by the POP Team after consulting IPCC and making reference to some questionnaires previously used by IPCC for tracking their image attributes. Fieldwork operations and data analysis were also conducted independently by the POP Team, without interference from any outside party. In other words, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.