Research designBack

This was a random telephone survey conducted by telephone interviewers under close supervision. All data were collected by our interviewers using a Web-based Computer Assisted Telephone Interview (Web-CATI) system which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision and random checking, voice recording, screen capturing and camera surveillance were used to monitor the interviewers’ performance.


The target population of this survey is Cantonese speaking HK citizens of aged 18 or above. If more than one eligible subject had been available, the one who had his/her birthday next was selected.


The survey was conducted during the period of March 22 to 26, 2013. 523 respondents were successfully interviewed. The response rate was 68.4%, and the standard sampling error for percentages based on this sample was less than 2.2 percentage points. In other words, the maximum sampling error for percentages was less than plus/minus 4.4 percentage points at 95% confidence level.